Jim has spent almost his entire career working in the organic food and farming sector. Having been born and brought up on his parent’s biodynamic farm he has a strong track record of setting up and running businesses (including his own organic farm) and not-for-profit organisations. Before joining Organic Herb Trading in January 2014 Jim worked for over ten years at the Soil Association as Business Development Director – working with the UK’s largest organic brands and many of the most influential retailers.